Social Media Image Size Cheat Sheet

Check out our Social Media Image Size Cheat Sheet to make your social media marketing a breeze!

  • By RJG Mediaworks
  • 5 min read

Facebook Image Size Cheat Sheet:

Image Type: Size in Pixels:
Profile photo: 170 x 170
Cover photo: 851 x 315
Timeline photos: 1200 x 630
Carousel photos: 1200 x 1200
Event cover photo: 1200 x 628
Panorama or 360: 30,000 in any dimension up to 135,000,000

Facebook Advertisement Size Cheat Sheet:

Image Type: Size In Pixels:
Feed ads: 1080 x 1080
Right column photos: 1080 x 1080
Instant articles photo: 1080 x 1080
Marketplace ads photo: 1080 x 1080
Sponsored message photos: 1080 x 1080
Facebook search ads photos: 1080 x 1080
Facebook Stories: 1080 x 1920 (keep text within 1080 x 1420)
Carousel photos: 1200 x 1200
Messenger inbox: 1080 x 1080

Twitter Image Size Cheat Cheet:

Image Type: Image Size in Pixels:
Profile photo: 400 x 400
Header: 1500 x 500
In-stream: 1600 x 900 | Supported formats: .GIF, .JPG, .PNG | Max file size: 5 MB for .JPG, 3 MB for .GIF
Summary card: 280 x 150 | Supported formats: .GIF, .JPG, .PNG | Max file size: 1 MB

Twitter Advertisement Image Size Cheat Sheet:

Image Type: Image Size in Pixels:
Website card: 800 x 418, or 800 x 800
App card: 800 x 418, or 800 x 800 | Max file size: 3 MB
Single and multi-image tweets: 1600 x 900 (minimum 600 x 335)
Direct Message card: minumum width of 800

Instagram Image Size Cheat Sheet:

Image Type: Image Size in Pixels:
Profile photo: 320 x 320
Landscape: 1080 x 566
Portrait: 1080 x 1350
Square: 1080 x 1080
Thumbnail: 161 x 161
Stories (portrait only): 1080 x 1920
IGTV: 1080 x 1920
IGTV cover: 420 x 654
Reels: 1080 x 1920

LinkedIn Image Size Cheat Sheet:

Image Type: Image Size in Pixels:
Profile photo: 400 x 400 | Max file size: 8 MB
Profile cover image: 1584 x 396
Linkedin blog post link image: 1200 x 627
Linkedin photo share image (desktop): 1200 x 1200
Linkedin custom image for an update with a URL: 1200 x 627
Stories 1080 x 1920

LinkedIn Company Page Image Size Cheat Sheet:

Image Type: Image Size in Pixels:
Cover photo: 1128 x 191
Company logo: 300 x 300
Life tab main image size: 1128 x 376
Life tab custom modules image size: 502 x 282
Life tab company photos image sizes: 900 x 600
Square logo: 60 x 60

LinkedIn Advertisement Image Size Cheat Sheet:

Image Type: Image Size in Pixels:
Company logo: 100 x 100
Spotlight ads logo: 100 x 100
Spotlight ads custom background image: 300 x 250
Sponsored content images: 1200 x 627
Sponsored content carousel images: 1080 x 1080

Pinterest Image Size Cheat Sheet:

Image Type: Image Size in Pixels:
Profile photo: 165 x 165 | Note: Will be scaled down to 32 x 32
Profile cover photo: 800 x 450
Pin image: 1000 x 1500 | Note: Can go up to 735 px wide, as long as aspect ratio is 2:3
Square Pins: 1000 x 1000
Story Pins: 1080 x 1920
Promoted Pins: 1000 x 1500
Carousel Pins: 1000 x 1000 or 1000 x 1500

Snapchat Image Size Cheat Sheet:

Image Type: Image Size in Pixels:
Snapchat ads image: 1080 x 1920
Snapchat Geofilter image: 1080 x 1920

YouTube Image Size Cheat Sheet:

Image Type: Image Size in Pixels:
Profile Photo: 800 x 800
Channel cover photo: 2048 x 1152 | Minimum area for text and logos without being cut off: 1235 x 338 pixels
Video: 1280 x 720 (HD)
Thumbnail: 1280 x 720 | Minumum width of 640

TikTok Image Size Cheat Sheet:

Image Type: Image Size in Pixels:
Profile photo: 20 x 20
Video: 1080 x 1920

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Written by RJG Mediaworks, Brisbane. Last updated .

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