Services / Google Ads

Ads that bring enquiries, not just clicks.

Search, Shopping and Performance Max campaigns set up properly, with tracking that shows which ads bring in calls, forms and sales, and what each one cost.

  • Search
  • Shopping
  • Performance Max
  • Conversion tracking

01 / What you get

What you get

  • 01 / 03

    Right searches

    Campaigns built around what your customers actually type, with the wrong searches blocked out.

  • 02 / 03

    Every lead tracked

    Calls, form sends and purchases are tracked, so you know which ads bring in work and what each one cost.

  • 03 / 03

    No wasted spend

    We cut what doesn’t work and put the budget behind what does.

02 / Try it

Where your budget goes.

Drag between broad and focused keywords. Watch the clicks that go nowhere shrink and the clicks that become enquiries grow.

demo / where-your-budget-goesIllustration, not a forecast

Broad: you show up for almost anything that mentions plumbing, so plenty of clicks go nowhere.

Example searches, plumberWent nowhereBecame an enquiry

    Illustration only. The bars show how a budget can be shared out, not what any business will get.

    03 / Included

    What’s included

    From the first audit to the monthly report, with tracking in the middle so the numbers mean something.

    1. 01

      Account setup or audit

      We set up your Google Ads account properly, or audit the one you’ve got and tell you where it’s leaking.

    2. 02

      Keyword research and negative keywords

      The searches worth paying for, and a list of the ones that aren’t.

    3. 03

      Ad copy and extensions

      Ads that say what you do and where, with the extra links, calls and details Google lets you add.

    4. 04

      Search, Shopping and Performance Max campaigns

      We recommend what fits your business, rather than all three by default.

      • Search
      • Shopping
      • Performance Max
    5. 05

      Conversion tracking

      Phone calls, form sends and purchases are tracked, so your reports show enquiries, not just clicks.

      • Calls
      • Forms
      • Purchases
    6. 06

      Landing pages

      Clicks land on a page built for that search, not just your home page.

    7. 07

      Monthly optimisation and reporting

      Every month we trim what isn’t working, test new ads and send a plain-English report.

    04 / How it works

    How it works

    1. 01

      Audit

      We check your account, your tracking, your competitors and what people search for.

    2. 02

      Plan

      A starting budget, the campaigns we recommend and how we’ll measure enquiries, written down before spending starts.

    3. 03

      Launch

      Tracking is tested first, then the campaigns go live.

    4. 04

      Improve

      Every month: cut what doesn’t work, push what does, and report in plain English.

    06 / FAQ

    Questions, answered plainly.

    Something else on your mind? Call 0432 631 964 and ask.

    It depends on your market, your goals and what a new customer is worth to you. We’ll suggest a starting budget in the plan, and you decide. You can change it whenever you like.

    We’ll set out our fee in your plan before anything starts, so you know what you pay us and what goes to Google.

    They do different jobs. Ads can put you in front of people straight away, and stop when you stop paying. SEO builds over time and keeps working. Many businesses use both. We’ll tell you which to put first.

    You do. We manage it for you, and you can always see what’s in it.

    Ads can start showing quickly once they’re live, but it takes some time and data to learn which searches and ads actually bring enquiries. We’ll tell you what to expect in the plan.

    Contact

    Let’s talk.

    Call 0432 631 964 or send us your website for a free check.